In 2005, aila galleri was created for those who avoid the beaten path, for those who stray from the styles of the big box store, who want to set themselves apart through individual style. aila galleri filled the void in a world of stylistic fads and conformity. The focus on originality and uniqueness was aila galleri’s main motivation in a sea of usual, common and predictable fashions. aila galleri was intended to be used as a tool to affirm oneself through the expression of their individuality and personal style.

Now, 20 years later, these values seem more important than ever. In the never ending waves of trends and lightening fast pace of life, new and evolved aila & co aims to ground us all in a simpler aesthetic and time.